Don't Miss these Informative Professional Artist Workshops including Booth Design, Slides & The Jury Process and Marketing & Sales Techniques.
Florida Craftsmen has invited artist marketing professional Bruce Baker to cities around Florida to once again conduct his enormously popular day-long workshops for artists and craftspersons. Bruce will be sharing his wisdom in three Florida locations this year: Ft. Lauderdale (Friday, May 3 at Artserve), Winter Park (Saturday, May 4 at the Crealde School of Art, just north of Orlando) and in Tampa (May 6 at the Tampa Museum of Art). In both Ft. Lauderdale and Tampa, Bruce will be covering the subject of photography, slides and the jury process; examining and discussing the ideal visual images an artist needs to guarantee the attention of any jury and help boost your percentage of show acceptances. The Winter Park workshop will be the only location that Bruce will be covering effective booth design; teaching artists and craftspeople how to create the right space, or "real estate", that works for both you and your customers at outdoor or indoor shows. The afternoon session in all three locations will feature Bruce's tried and true Marketing and Sales Techniques workshop, focusing on traditional and alternative avenues for arts marketing and sales. Following his examples, Bruce promises this workshop has the potential of increasing your sales by 25% or more!
Bruce is an accomplished craftsperson in his own right, having earned his degree in jewelry and enameling from Bowling Green University in 1975. His work has been shown at craft fairs throughout the country, is represented in 150 galleries and shops and has been included in the Smithsonian and Winterthur catalogs. Along with his wife, Bruce owns and operates Middlebury Jewelers, a jewelry and nature store in his hometown of Middlebury, Vermont. Additionally, Bruce was on the Board of the American Craft Council, has worked as Vice-Chairman of the American Craft Association, and most recently became a Board Member of ABI, the Artist Business Institute.
Very special thanks go to our workshop sponsors and host institutions: the Broward County Cultural Affairs Council, the Arts Council of Hillsborough County, the Pinellas County Arts Council, Artserve, the Crealde School of Art in Winter Park and the Tampa Museum of Art.
We are hopeful that many FC members and artists around the state will take advantage of this terrific opportunity -- Bruce is funny, informative and many artists are known to return time after time for one of his sessions to refresh their skills and for an 'extra shot of marketing adrenalin'. Cost for this highly informative workshop is $40 for FC and host institution members, and $45 for any non-member. This reasonable fee also includes a boxed lunch. If you have any questions or would like to register by phone, please call (727) 821-7391.